MOBE Training: Boost Your Social Media Engagement with These Tips

A large Facebook following or huge Twitter fans means nothing when your fans do not interact with your page. To be able to sell the MOBE training tools for small businesses you promote, your fans should be fully engaged and communicate well with you. If fans are not communicating, it means they are not receiving well the necessary information that influences their purchase decisions.  This MOBE training guide will show you three effective ways to get your audience more engaged.

      1)      Use Emotions

Constructing a well-written content is great, but it needs to evoke emotions from readers for them to share it. Find a way to relate your products to their interests, and capitalize on it. You can add links and videos that will make people curious to find out where your post leads to.

Use particular words to elicit action from your audience. For example, using “boost” will make a reader think of their current situation and/or those of their networks, and how what you are promoting might help them improve it. And once they find your post appealing, they would, in turn, share it with their friends.

      2)      Use Images

Pictures are a simple and attractive way to capture an audience’s attention. It is easier and faster for people to process images, plus images can also help strengthen your message.

Even if you developed the most amazing, thought-provoking content ever, it is almost impossible to stand out in the never ending stream of posts that come through users’ timelines every minute. Adding a picture makes it much easier to catch attention and be noticed.

Use pictures that match your content and satisfy at least one of the aforementioned motivators for sharing. Pictures should have a unique story in relation to your content. So, avoid generic stock pictures that would make it difficult for your users gauge your message.

      3)      Use Videos

Facebook’s autoplay function makes videos even more attention grabbing, because when they appear in a user’s timeline, the picture starts moving. This draws in users and they might watch the video, and if it is interesting enough, they will probably share it.

Share inspirational videos that actually offer users a benefit, rather than just continual sales messages. People are likely to share this types of videos more because they feel it offers something of value that their friends and followers should also benefit from.