MOBE Training: Two Things You Should Do to Protect Your Business Assets

A lot of small business owners will neglect protecting their assets until a claim against them arise; a useless and dangerous move, because if you transfer assets after a claim is made, it can be viewed as fraudulent, raising other claims and charges against you. The best time to protect your assets is now, when there are no claims against you, hence you are not forced into hasty decisions of making assets transfers that may turn sour on you in future. Below are a two ways you can protect your business assets.

      1)      Form A Limited Liability Company (LLC)

An LLC is a business structure where you cannot be held personally accountable for your business’s liabilities and debts. In an LLC, you need to have a separate account for your personal assets, and only conduct business in the company name, instead of your own.

The LLC protects your personal assets from your business liabilities and vice versa. If you have personal debts and the creditors seek to seize your asses, an LLC may help keep your business assets safe.

Be careful not to try to shield your personal assets from your personal creditors by putting them into your LLC’s account because the creditors can claim your LLC as an ‘alter ego’ of you and come after your business assets too.

      2)      Get Insurance

Insurance is one of the most important type of protection you can have for your business. There are so many things that can happen which can cause a lot of problems for your business. Your employee might get injured at work and decide to sue, your product might cause harm to a customer, a fire might break out and destroy all your machinery. All this will set your business back a lot, it can cause loss of productivity, thus loss of profit. Insurance can help recover some of these losses, and the impact to your business won’t be as severe.

Final Thought

Neglecting to protect your assets is setting your business up for problems in the future. The array of things that can happen is so large you can never predict and avoid every single one of them, so it is better to always be protected.

MOBE Training: How to Turn Social Media Followers into Buyers

Social media platforms are a good place to generate traffic for your website, but they are also a great place to directly get buyers. Have several social media platforms, build your audience, and start developing a relationship with them before you can expect to get buyers. When your audience have accepted you as someone who knows something they don’t, and are willing to listen to you, then you can start preparing then to buy.

Be Consistent

If you want people to buy from you, you need to be reliable. Make consistent post that offer your audience value. Talk about topics that relate to what you are promoting. For example, if you are promoting MOBE training tools and products, you should make your post about how your audience can earn money online, the skills they need to be successful in affiliate marketing, and other topics along that line. Your goal is still to sell, so alternate informative posts with links to your offers.

Ask Relevant Questions

Questions are a great way to get engagement in social media. Be careful of the type of questions you ask, least your compromise your position in the audience’s mind. You want your audience to view you as an expert and adviser. Do not ask the audience for solutions. Your questions should imply that you are trying to offer them expert help and advice. For example, ‘Do You want to know how you can leave your job and earn a six figure salary?’ the go on to explain how they can earn money with the MOBE affiliate program.

Make Conversion Easy

Whatever desired action you have, make it easy. If you want your audience to visit your website or landing page, have a button that leads them straight to that page. The average attention span of online users if very small, so if people have to hunt for a way to get to your website or buy products from you, they will just give up and move to the next.

Conclusion

The key to getting conversion from social media is consistency and engagement. Craft intelligent, informative posts that gets your audience talking about and interested in your posts. Be quick in responding to page followers, and respect varied opinions your will encounter in your page.

MOBE Scam Safety Tips for New Affiliate Marketers

MOBE Training: Boost Your Social Media Engagement with These Tips

A large Facebook following or huge Twitter fans means nothing when your fans do not interact with your page. To be able to sell the MOBE training tools for small businesses you promote, your fans should be fully engaged and communicate well with you. If fans are not communicating, it means they are not receiving well the necessary information that influences their purchase decisions.  This MOBE training guide will show you three effective ways to get your audience more engaged.

      1)      Use Emotions

Constructing a well-written content is great, but it needs to evoke emotions from readers for them to share it. Find a way to relate your products to their interests, and capitalize on it. You can add links and videos that will make people curious to find out where your post leads to.

Use particular words to elicit action from your audience. For example, using “boost” will make a reader think of their current situation and/or those of their networks, and how what you are promoting might help them improve it. And once they find your post appealing, they would, in turn, share it with their friends.

      2)      Use Images

Pictures are a simple and attractive way to capture an audience’s attention. It is easier and faster for people to process images, plus images can also help strengthen your message.

Even if you developed the most amazing, thought-provoking content ever, it is almost impossible to stand out in the never ending stream of posts that come through users’ timelines every minute. Adding a picture makes it much easier to catch attention and be noticed.

Use pictures that match your content and satisfy at least one of the aforementioned motivators for sharing. Pictures should have a unique story in relation to your content. So, avoid generic stock pictures that would make it difficult for your users gauge your message.

      3)      Use Videos

Facebook’s autoplay function makes videos even more attention grabbing, because when they appear in a user’s timeline, the picture starts moving. This draws in users and they might watch the video, and if it is interesting enough, they will probably share it.

Share inspirational videos that actually offer users a benefit, rather than just continual sales messages. People are likely to share this types of videos more because they feel it offers something of value that their friends and followers should also benefit from.

MOBE Training: Understand These Terms to Manage Your Business Finances Better

Even if you are starting up your business with great financing, a good business idea, market with great potential and enthusiasm for business, your business is still at a great risk of failure if you don’t understand the basics of the business world, especially the elementary financial concepts. This are basic business concepts that will influence your long term financial strategies, including negotiating and setting up basic cost structures for your business.

This MOBE training guide offers some of the basic, essential concepts you should understand in order to keep your business finances on track.

Gross Margin

Gross margin is your company’s total sales revenue minus the cost of goods sold, divided by total sales revenue percentage. It details the percentage total of sales revenue your company gets to keep after subtracting your cost of production. The higher the percentage, the more your company gets to keep on each sale. Understanding gross margin is very important as it impacts your breakeven and the profit you make beyond break even.

Bottom Line

Bottom line is your company’s income after you have deducted all expenses from returns. It differs from gross margin in that its takes into account all expenses, not just the cost of goods sold. Bottom line includes both your company’s net earnings and net income. You need to understand the bottom line in relation to your financial actions, that is, how your financial decisions will increase or decrease your company’s net earnings. Bottom line will also help you make decision on how much to reinvest and how much to put in your savings accounts.

Benchmark

This are a point of reference set of standards used to evaluate a company’s performance in comparison to industry’s best. Benchmarking usually measures time, quality and cost. Investors will measure your growth looking at the benchmarks you have reached in a certain period of time. For example, they will measure if you have reached the benchmark of having a certain amount of recurring revenue after two years in the market.

Conclusion

These are just a few important financial terms you will meet along your entrepreneurial journey. Understanding them and knowing how each concept can benefit your business will help you improve the way you make strategic financial decisions, thus not only keeping your business afloat, but actually generating great profit that opens opportunity for business growth.